The use of email marketing has had a profound impact for companies looking to promote their products and services, and has been especially powerful for small and medium sized businesses (SMEs). Without the marketing budgets of larger organisations, SMEs nevertheless have the same requirements for a cost effective, successful and measurable method of communicating with their customers. Email marketing offers not only this but can be used in every element of the marketing process, from building your brand, driving traffic to your website or marketing special offers, to providing customer service or technical support.

'More than 80% of the traffic comes from the top ten search engines'. You have probably read this statement many times and it's true at least for the majority of websites. So how about web directories? Is submitting your site to them a waste of time?

It is good to get traffic but it is even better to get sales. Pay-per-click advertising is a great way to pull targeted traffic. Could anything be better? In many cases, pay-per-SALE advertising is a better choice. With pay-per-clicks, you may or may not make sales.