Email your customer base directly from you commerce or content management system or from a stand-alone email marketing script. These scripts offer opt-in subscriber management, click through statistics and HTML and plain text messages.

Search Engine Optimization aside, the next best way to be found on the web is through Key Word Advertising. Offered by Google and Yahoo this simple yet cost effective method allows you to buy your way to the top of the listings on the search engine results page. If you haven't noticed already, perform a search on either Google or Yahoo and you will see ads that will appear at the top and to the right of the results.

The words that appear in your web site are the foundation of appearing in search results. Just "google" your exact business name and it will come up, so what's the problem?